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FRANCHISING, LICENSING, REAL ESTATE & RETAIL IN ONE EXPO

MELIEX25 will spotlight the Gulf region, covering Qatar, Kuwait, Bahrain, UAE and Saudi Arabia.

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MELIEX 25

MIDDLE EAST FRANCHISING AND LICENSING EXHIBITION

  • DOHA , QATAR
  • 10 - 12 September 2025

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What is Meliex?

Four Industries in one Expo

MELIEX25 will spotlight the Gulf region, covering Qatar, Kuwait, Bahrain, UAE and Saudi Arabia. Drawing visionary investors and global influencers serving as a dynamic platform for businesses to connect.

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THE IMPACT OF THE GULF REGION

The Gulf Region: A Nexus of Opportunity, Growth, and Global Collaboration.

GROWTH OPPORTUNITIES

Discover unparalleled growth opportunities at MELIEX, the Middle East's premier expo spanning retail, leisure, technology, and more. Our foundation is built on extensive networking, ensuring you connect with influential decision-makers and affluent individuals from the Gulf Region.

GULF'S THRIVING HUB

The Middle East, particularly the Gulf, is a thriving hub for various sectors. With a predominantly youthful population, around 60% aged between 15 to 35, and ambitious economic strategies, the region presents a fertile ground for innovation and expansion. MELIEX 2025 in Qatar aims to be the nexus where global leaders and local visionaries converge.

ESTEEMED BACKING

Backed by esteemed sponsors like the Qatar Chamber of Commerce and supported by Qatari banks for seamless financing, MELIEX promises not just an event, but a gateway to the future of business in the Gulf. Seize this chance to tap into a market ripe with potential and ambition.

FOUR INDUSTRIES IN ONE VENUE

Bringing together diverse sectors under one roof, MELIEX offers a unique convergence of the region’s most influential industries. Investors can discover unparalleled opportunities with the best from each domain combined.

Franchising

01.

Franchising

The Gulf, with its affluent and culturally attuned populace, presents a fertile ground for franchise businesses stemming from America, Europe, and beyond. Bolstered by a youthful demographic hungry for international brands, the allure of the Gulf is further magnified by a robust economic milieu. An eager base of GCC residents
stands ready to foster and magnify the presence of foreign franchises. With MELIEX’25, the horizon of franchising extends into a realm of boundless possibilities, offering a platform to transcend geographical boundaries, forge new alliances, and catapult brands into a future of growth and success in the Gulf’s thriving franchise landscape.

Licensing

Real Estate

Retail

FOUR INDUSTRIES IN ONE VENUE

Bringing together diverse sectors under one roof, MELIEX offers a unique convergence of the region’s most influential industries. Investors can discover unparalleled opportunities with the best from each domain combined.

Franchising

The Gulf, with its affluent and culturally attuned populace, presents a fertile ground for franchise businesses stemming from America, Europe, and beyond. Bolstered by a youthful demographic hungry for international brands, the allure of the Gulf is further magnified by a robust economic milieu. An eager base of GCC residents stands ready to foster and magnify the presence of foreign franchises. With MELIEX’25, the horizon of franchising extends into a realm of boundless possibilities, offering a platform to transcend geographical boundaries, forge new alliances, and catapult brands into a future of growth and success in the Gulf’s thriving franchise landscape.

Licensing

The Persian Gulf, spotlighting a $200 billion consumer market, is becoming an epicenter for licensing opportunities that businesses are eager to tap into. As traditional markets in the US show signs of saturation, the Gulf emerges as a fresh vista, steeped in its unique cultural nuances, yet progressively aligning with global business standards. The transformative economic policies and favorable demographic shifts in the Gulf position it as a goldmine for licensors. With its embrace of international brands and content, the region offers an expansive and eager audience. MELIEX Doha stands poised to champion these licensing aspirations, serving as the nexus that connects the West to the Gulf’s vibrant consumer market.region.

Real Estate

As per the insight from global property advisor CBRE Group, the next decade is poised to witness a formidable $180 billion investment from Middle Eastern moguls in international real estate realms. The quest for institutional real estate, fueled by the substantial financial clout harbored in the Gulf, is reshaping the global real estate tableau. With a predominant focus on Europe, particularly the United Kingdom and continental Europe, this capital influx is set to redefine international real estate dynamics. MELIEX’25 emerges as an invaluable junction for European enterprises to rendezvous with key Gulf investors, keen on substantial European real estate ventures.

Retail

The Gulf region, under the umbrella of the Gulf Cooperation Council (GCC), hasemerged as a vibrant retail market, particularly shining in the Middle East and North Africa (MENA) landscape. MELIEX Doha comes alive as the nucleus of this retail renaissance, drawing stakeholders from across the Gulf, with Saudi Arabia playing a pivotal role. The retail saga in the Gulf is painted with robust growth narratives in sectors like groceries, apparel, and electronics, significantly outpacing global trends. The staggering $16 billion retail spending in Saudi Arabia is a testament to this growth, with MELIEX’25 poised as the gateway to the flourishing markets in the region.

ABOUT US

THE ORGANIZERS

Silvertrade, MEFF International and Maraya Public Relations are the organizers of the Middle East Franchising and Licensing Expo. The three companies have been partners for more than 20 years.

Maraya Public Relations was established in 1985, aiming to streamline the exhibition business by combining excellent customer service with broad knowledge and cost-effective solutions. Maraya has organized more than 100 international exhibitions for large-scale governmental and non-governmental actors and has since expanded into Maraya Exhibition and Conferences (MEC). The company has built a unique portfolio of investors from across the GCC region, especially since they started organizing the Q-Money (Qatar Finance Exhibitions) 10 years ago.

Silvertrade is a leading Swiss intermediation firm founded in 2006. Headquartered in Geneva with a key presence in Doha, Silvertrade brings over two decades of expertise in navigating the complex dynamics of the Gulf region. Silvertrade carefully cultivated network of private and institutional investors actively pursues and seizes lucrative opportunities, forming the foundation of our success in the Gulf markets.

Organizers

Official Airline Partner

Franchise Education Partner

Media Partner

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Don’t miss out on the chance to connect, learn, and grow. Join the conversation at our upcoming events and conferences.

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The MELIEX is the first regional and itinerant expo of its kind in the Middle East. MEFF International and Maraya Public Relations are the organizers of the MELIEX25. The two companies have been partners for more than 20 years.

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EXHIBITORS INFO

MARKETING MANAGER

SPONSORS INFO

ATTENDEES & CONFERENCES INFO

DIGITAL COMMUNICATION MANAGER

Company

MEFF International LLC
Al Fardan Tower, Doha, Qatar

©2024 MEFF INTERNATIONAL.
All rights reserved

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